Out and about....Laura from my987wardrobe

From Fashionistable

I first met Laura about a year ago, just after she set up her website my987wardrobe, where everything was £9.87. She has now expanded into a premium range 1987 (or £19.87). The reason for doing this is it has been a challenge for her to find good quality garments for her site in the £9.87 range. As her aim is to bring us good quality at a reasonable price she has had to look further up the price bracket. So far the new range, is selling really well, so it has been a positive move "everyone is happy to pay that little bit extra".  Her floral tired D&G inspired dress is from the new range and has just also been featured in Grazia, you can also see and buy it here.

Out and about....my987wardrobe

From Fashionistable

I met Laura just outside the new Topshop in Knightsbridge. It is back in exactly the same site it used to be in a few years ago. She just looked so lovely in her yellow Juicy Couture dress in the sunshine. Also those shoes. I should have brought you a close up, are by Dior (they have little Ds in the center of the bow). Laura was a buyer for Topshop for 3 years she then went off to work for Elizabeth Emanuel. She described Elizabeth as being very influential to her and as one of the most creative people she knows. Laura has just set up her own online store called my987wardrobe where every item is £9.87. Cool eh. She said the company ethos is to reach out to the 15 to 25 year old market to bring them affordable garments of good quality. It is a project she feels passionate about and one her Dad has been urging her to put into practice. So they have combined their strengths and opened on Friday. Check out the site and watch it grow here.