Showing posts with label Fashion Director. Show all posts
Showing posts with label Fashion Director. Show all posts

Tuesday, 27 June 2017

Focus On Arabella Greenhill









Arabella has lived most of her life in London (except for a 3 year stint in NYC). After leaving art school her path towards a career in fashion started as a model. Her school careers advisor (bless them, have they changed at all? They all seem to have a very narrow repertoire of what we all should do), told her she should either be a journalist or a fashion designer, as the only routes into the fashion industry. Modelling however opened the young Arabella’s eyes to the many other different and varied ways of working in fashion. After modelling, Arabella moved into the world of magazines working for Sky, Vogue, Tatler, Marie Claire, then a stint at Spring Studios and then InStyle, before her latest role as a freelancer. Each role moving her forward from Junior Fashion Editor to Senior Fashion Editor to Art Director and on to Fashion Director.

D: As a model, when you were working on set and absorbing all the sights and sounds and ways of working of the people around you, what drew you to the styling role over all the others? At what point did you think that’s it, that’s actually what I want to do?

A: I knew I wanted to work on magazines and in fashion from around the age of 14, I just didn’t realize the job existed. Having the opportunity to model exposed me to how diverse the fashion industry is and how many opportunities there are.

D: Do you think that maybe being a model 1st gave you a greater understanding of the clothes and the story they tell?

A: It definitely gave me more of an understanding of how clothes move and feel and the mood they can create, plus how hard modeling is.

D: Once you had decided you wanted to work in magazines and in a styling role did you set your sights on the role of Fashion Director or did you happily just move through the ranks without much thought of an ultimate goal?

A: I always thought I would like to become a Fashion Director. I have worked hard to get where I am today but I also feel very lucky and privileged to have been given so many great opportunities over the years.

D: What advice would you give your 16 year old self? Or others who are 16 now looking at following the same/similar path as you?

A: Apart from wearing a crop top while you can, work hard, do lots of work experience, assist as many different people as possible and say yes to every opportunity. You don’t know where it will lead.

D: You have a brilliant CV and have worked with so many great people in the industry. What would you say is your favourite part of your job?

A: Working with a great team creating amazing pictures and the chance to travel.

D: What’s next? Having worked in both traditional magazines and in eCommerce would a role on an eCommerce magazine be tempting?

A: The landscape of magazines and fashion is changing fast and I am excited to pursue a new role in a different capacity, whatever that may be and look forward to all the opportunities and challenges this brings.

D: Who or what inspires you?

A: Travel inspires me but I also love photography, film, books and art. You never know where the next idea will come from.

D: Describe your own personal style.

A: I was described recently as chic but cool so I am going to go with that.

D: You like to exercise and have a great series of exercise videos on your website. How do you manage to keep fit during fashion month? Does it all go out the window or do you manage to keep up a routine?

A:  I always take my trainers (they are the first thing I pack) so I can either run outside or in the hotel gym first thing in the morning before the shows. It helps me clear my head and burn off all the pizza and macaroons.

And Finally 

D: Tell me something surprising about yourself.

A: I hate chips!

Arabella is wearing - 

Shot 1 - Sitting on Floor – Gestuz red top, Current Elliott jeans, Zara shoes and Maria Black earrings.

Shot 2 -  Standing by the book shelves – EDIT top, M.i.h jeans with Aeyde shoes.

Shot 3 - Standing by the fireplace - A.W.A.K.E top and skirt with Bally shoes.

Shot 4 – Sitting on chaise longue - &Other Stories dress with Jimmy Choo shoes.


Tuesday, 11 April 2017

Focus On Olga Yanul




 
When I first met Olga she was wearing my favourite Frame suit so I just had to photograph her and so our friendship began

D: Tell me a bit about yourself and your journey in fashion so far.

O: I studied Economics, but was always in love with fashion and magazines in particular. If you ask my Mum she will mention my school newspaper. It was not about fashion but (believe it or not) it was about music and nature. However I made it myself with my own hands and a very old computer. Then I tried to sell it to my school friends. It made me realize very quickly that I cannot do the things I don’t like. It had to be fashion and the creative industry.

D: Your bio says you are a visual artist, fashion editor, stylist. Tell us who you work for/with and what your multi faceted jobs entail.

O: I was recently appointed Fashion Director of L’Officiel Ukraine. They have been around for a long time. I am looking forward to shaking things up and aim to change the visual politics and strategy and be more current. Before that I worked for Vogue Ukraine for 4 years, which was great but I was ready for change. Currently I am relocating to NYC which is allowing me to work with other titles too like Vogue Mexico and Interview USA.
Ideally, I would like to continue my work, but with a more artistic emphasis. The dream is to continue building myself up as a visual artist alongside the creation of more installations, performances and art objects and to conquer the art world.

D: What is your favourite part of your job?

O: I love every single step. From the idea and trend watching. To building communication with my team. And discussing the moodboard in particular.

D: Who or what inspires you?

O: Everything around me. I believe everyone we meet and everything we see is given with a purpose. If we don’t act on the influence now we do so at a later date.

D: Describe your own personal style.

O: It changes all the time. I like to be open and see what I feel. I like to experiment too. It is great I have this job, means I always have excuse to try everything.

Finally 

D: Tell me something surprising about yourself.

O: Well, I was supposed to have a PHD in Economics. I passed all the exams and had almost finished my paperwork. However my work and career stepped in and I had to stop one path suddenly as the other took over.
I would still like to go back to Uni but this time to study Arts.

Olga is wearing
Shot 1 Studio Nebo suit
Shot 2 Theo shirt and belt
Shot 3 Daria Y Maria leather jacket (on seat). Sayya Skirt.
Shot 4 Diphylleia dress

Straight after this shoot we shot an editorial together. Images glimpsed at the end of this link






Monday, 24 March 2014

Out and about....London


Natalie Hartley is the fashion director of UK Glamour and also has her own blog. She is a really lovely person and it is great to see her career going from strength to strength. Here she is wearing a leather jacket by All Saints, trousers by Atea a denim top by Marques Almeida, Balenciaga boots and Thierry Lasry sunglasses.

Thursday, 20 December 2012

Out and about....winter white

From Fashionistable
I have so many pictures in my archive I still haven't shared with you. This is one of them. When I was going through my shots I opened this one which had just been labeled Editor. There is no way of knowing everyone you take pictures of and sometimes it is nice to shoot just for the pictures sake. When I opened the image I realised that actually I do recognise her now and shot her again this time for Vogue when I was in Milan in September, you can see that image here. This is the beautiful Leila Yavari, former political science Ph.D. student at Berkley turned fashion model and is now fashion director for StyleBop.com

Friday, 9 November 2012

Out and about....Gabriele Hackworthy

From Fashionistable
From Fashionistable
Gabriele is the Fashion Director for Harpers Bazaar UK. I photographed her at my 1st ever fashion week and have managed to catch up with her at every one ever since. She is always chic and sleek in black. I very rarely see her in colour and if she does venture in that direction it is usually in a muted way. The coat she is wearing in this shot is by Carven.
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