Showing posts with label Nature. Show all posts
Showing posts with label Nature. Show all posts

Monday, 12 May 2025

Justine Aldersey-Williams - The Wild Dyery - Woman Grows Jeans

 

Justine Aldersey Williams is a botanical textile dyer and educator. Her practice is is totally in tune with the environment and nature. She is the Director of Home Grown Colour, Founder and coordinator of Northern England Fibershed and iniatiated the Home Grown, Home Spun regenerative textile project, the documentrary of which premiers this evening (12th May 2025) recording her journey to create the very first ever fully grown pair of jeans in the UK. It covers everything from seed to sewn garment. She is also helping develop the commercial uscale of British indigo from organic woad. This is a great journey I am sure you will enjoy her story, read on.

 


D: I learned about you and your work through Charlie and Helen at Mallon Linen because they are following you on insta and mentioned your Homegrown Homespun jeans project in one of their posts. That's when I started following the great journey you've been on, so I'm really looking forward to hearing more about it.

 

J: Have you been to their farm?

 

D: Yes, a couple of times on another project I’m doing around linen.

 

J: I'm reading a book called ‘Women's Work, the first 20,000 years. Women clothed humanity. And at times in history we had a lot of power because of that. But now for me, trying to spawn this new equitable regenerative textile system is challenging, because that work has never been valued in terms of a capitalist monetary system, it's always been done for free or traded or exchanged. So what happens when you've offshored all that skill to enslave people? Also, now that we've had this so-called, women's liberation movement how do you then find the value in it? I'm a creative woman and I'm still not paid properly for the work I'm doing, proportionately, financially, it’s tricky. We need new ways of thinking around this.

 

D: We certainly do. With all the interviews, I usually take you back to the beginning and we take a walk through your life and career to tell the story of you. It's more of a chat than an interview. I'm really interested in the journey that all my women have taken. So with that in mind I start with the same question for everybody, which is ‘where did you grow up?’

 

J: In multiple places. I was born very close to where I'm living now, but I didn't grow up here. I spent my early years in St. Ives in Cornwall. Which was formative and leaving that place has created this sort of longing. We go back every year and St Ives is this perfect place for me. Then we moved to North Wales, for primary school and secondary school. Then I went to Uni just outside London, then I came back to Liverpool. I've moved about a bit, I'm a bit of a mutt. I like that, I like that I've lived in different places.

 

D: I think movement helps widen your perspective.

 

J: I've been in beautiful places, predominantly West Coast, The West, the old Celtic lands if you like, like St Ives very on the edge. The beautiful rolling hills of the Vale of Clwyd in North Wales, where my school was, and I now live on The Wirral which is on a little peninsula between Liverpool and North Wales. From here we can see Hilbre Island and North Wales. I didn't really get on with city life. I like the elements, the fresh air. 

 


 

D: Obviously the landscape and growing up in nature has had a strong influence on your life. Do you remember other creative influences from your childhood?

 

J: I think St Ives is a pretty big creative influence, even now, because it is an artist colony. Mum and dad had a guest house, it was the 70s, and we had a lot of quite wild people staying with us. I think that was an imprint that has lasted. Mum and dad were working class Scousers who made it to the posh Wirral, aiming at being upwardly mobile, putting their kids through private school and going bankrupt in the process. But they put my brother and I in these beautiful schools. Mine was founded by the Worshipful Company of Drapers. At the time it felt normal, ‘Oh, The Drapers, they're coming to Speech Day. But now looking back, I see our art department was phenomenal. The whole top floor of the school was devoted to it. We had a whole room of weaving looms. We had a sewing room, a photography room a life drawing room, everything, a screen-printing room. That was normal for me and a massive influence, also my teachers were quite maverick too. We had speech and drama lessons, meditation lessons and I was taught yoga really early on. It gave me this incredible creative foundation. What’s really nice is that I now run the alumni for the school, and there's a woman in it who has worked for The Drapers, and when she heard about the project said, ‘we'd really like to support you’ and they have, which is really nice.

 

D: You are very spiritual, and you mentioned again just now, that even from school there was a spiritual connection with yoga. Can you explain that for us a little bit more?

 

J: I was a chorister, and attended church every Sunday throughout secondary school, reluctantly, fighting it and hating the patriarchy and all of that, yet at the same time having euphoric experiences from singing with a full orchestra. I can't get into the whole religious side of it, but the point is to be moved by spirit, and I think when you're becoming an instrument, a wind instrument, and you're using your voice in that really intense way in harmony with other people, I had really beautiful experiences with it. I would practise four times a week, it was serious. We sang in Notre Dame Cathedral in Paris and as I got older, I was singing solos and also had operatic training, but that wasn't for me because I was into fashion, I wanted to be cool, and it really wasn't my way of singing. But tuning your vocal instrument that way, the resonance it creates, it has this vibrational effect that is powerful. And that for me is a religious experience. Maybe that's the combination of having quite broad minded teachers who, although there was dogma in what we were being taught, were really open minded and inclusive too. I guess that also opened up an interest in the land I was growing up in, where there were pre-Christian vibrations, with paganism and the Celtic. When I was 21, I worked at summer camp in America, and read Women Who Run with the Wolves, which started a quest to find Native American peoples where I was working, and then everywhere else I travelled, I was looking for them. It was really bizarre in the 90s, that when you saw a Native American reservation it would always lead to a casino. It was an unusual situation in that their culture that wasn't recognised as it is now. The day after my 22nd birthday I was travelling through Arizona and stopped at a gas station and the guy said, ‘oh, have you come for the butterfly ceremony?’ and it turned out that we were going to the reservation that was having this incredible ceremony; which I've just got goosebumps even now thinking about it, because it was the whole community coming together for, which I think is a coming of age ceremony, but the tiny tots were dressed up in full regalia and the thumping stamping of the feet and the drumming and the chanting. We were welcomed. We were given food. No photography, obviously, which is in stark contrast to now. But it was the most beautiful experience. I think my interest in Native American spirituality led me back into British nature based belief systems, which then led into animist beliefs which is what I encompass it as. I am trying to work through Druidry, I've got their yearly course I'm meant to be dipping into, but I've got into all kinds of things through yoga practise. There are not a lot of alternative practices I haven't tried. 

 


 

D: Throughout your education and career, you've always had a connection to textiles. Why textiles, and for a while fashion, how did you end up taking that direction?

 

J: To start with; I didn't know that my great aunty was a tailoress in Liverpool, but the sewing has travelled down through that lineage. Mum is a seamstress, she's not a professional seamstress, but she’s always made our curtains and made loads of our clothes when we were kids, we’d look like the Von Trapps. Even now, my kids will go to my mum if they need something mending. She's an incredible mender. So that was part of my everyday. Mum was always cutting out stuff on the kitchen table. I think it's in my DNA, but one of my earliest memories is that I would always get lost when we went shopping because, I used to suck my thumb and would get comfort from rubbing a little piece of cloth on my wrist, and ironically, bearing in mind what I do now, it was nylon petticoats from Marks and Spencer. So aged 3, Mum would be in Marks and Spencer, they’d lose me but knew to go find the petticoats and I’d be sitting there at the back of the rail. I've always had this sort of connection with the tactile, and in a sense meditation, I would go into a meditative state and have always enjoyed, taking comfort from that tactile element. When I did my MA, I was assessed by an educational psychologist because I wanted a Mac, and they identified that I have hyper sensory sensitivity which means that all my senses are probably a little bit more switched on than perhaps the general population. So it makes sense that textiles, the tactile and sensual element is comforting to me and is why I don't like the city and don't like a lot of noise, or a lot people around me. It’s all part of the creative thing, apparently this is a form of ADHD, this creative aspect of the personality, which is nonsense. Who is this person who is not neurodiverse? Who is that person? I want to meet them. This compulsion to standardise. We're all unique and different and that definitely feeds into the issues with the planet too. We've had this kind of obsession with standardisation and mass production and uniformity and longevity and all those things interconnect.

 

D: Where did you go to university?

 

J: I wanted to go to Saint Martins, and I went to a kind of feeder college for Saint Martins first. There were a few these colleges that don't exist anymore. Mine was called Berkshire College of Art and Design. They had really close links to the London Fashion scene which meant I got to work with Vivienne Westwood in Paris and Helen Story, and Red or Dead in London, for work experience. Then I applied to go to Saint Martins.

When I look back this was a really pivotal moment for me, I was lined up to go to Saint Martins and on the day of the interview; I had the car, and two of my friends also had interviews at Middlesex and Saint Martins. I had my interview time, my other friend had hers and the third friend, no mobile phones, was nowhere to be found. Then we heard that her interview had been knocked back by an hour and a half, which meant I was going to miss mine. So I had this ethical decision, do I leave and she's not going know where the hell I am? Or do I wait and miss my interview? I waited for my friend. When I eventually got to my interview at St Martins, Wendy Dagworthy didn't want to know. She didn't even want to look. She said ‘no, your late.’ Which is cool, because that was the wrong place for me.

I came back to Liverpool and did advanced entry, which was the last two years on a degree. Then I took a gap year and worked in a designer shop eventually starting a PGCE teaching qualification, during which I got pregnant, which turned everything on its head. I studied teaching at a secondary school, I didn’t want to be a secondary school teacher, but back then it was the only route to teaching. That was not fun, I worked in socially deprived schools in Birkenhead and Wallasey. There is not a lot of creative work in that situation.

 

D: There’s even less these days.

 

J: That’s because the topics are being removed. There is less and less creativity altogether, which is my mission, and it's always been my mission. I've always been an educator, but since the Homegrown Homespun project it’s really it brought home to me that we have to put these skills back into the curriculum. 

 


 

D: At what point did you become a yoga teacher?

 

J: I didn't work very long in secondary schools. I stayed home with the kids, I hadn’t been thinking I wanted to have children at the time, it was a happy accident. But once that happened, something kicked in, a certain set of rules within my matrilineal DNA that things had to be done a certain way, and for me, I wasn't going to have some minimum wage teenager raise my children, so I prioritised motherhood and did things that fitted in and around the kids. I was really sleep deprived and started Transcendental Meditation to deal with that which led to more yoga and training to be a yoga teacher. When the kids went to school, for me, it felt like it was too young for them to be there. So I started teaching yoga in their schools to give them some strategies to handle this crazy educational system they had been thrown into, with all its stressful expectations. I taught children's yoga all over the region, I trained teachers and head teachers, working within the hours I could, but had about 15 classes over three days, everywhere in the Northwest, and did that for 10 years. I also taught in the community centre down the road for about a decade. It was all very much about service, there's a concept in yoga called Seva which is being of service. I wanted my kids to have some kind of emotional intelligence going into their curriculum, in the early 2000s, there really wasn't any. It’s more prevalent now which is great. I went deep into that practise and listened to Sanskrit mantras exclusively for 15 years. Then something switched and I had this creative calling.

 

D: Which brought you back to textiles and the land. You now describe yourself as a creative activist. Can you tell us why? Also, can you tell us about your natural dyeing, processes? And your journey into regenerative textiles.

 

J: During my MA, I investigated ‘Does meditation enhance creativity?’ I was doing quite intense meditation and would wake at five in the morning with loads of intuitive downloads, creative ideas, problem solving things I had been mulling over and waking with the answer. For me that is the gift of meditation. I think it also puts you back on your true path. I believe there is a morphic field, or a unified field of consciousness, wherever this is, for the common good, for the greatest good of all, you're going to be directed to that, if you're tapping into that in meditation, you're going to be led in that direction. So, I was having this creative calling, then bizarrely, Patrick Grant, who I had known when I lived in Liverpool, but hadn’t been in touch with, popped up on my TV screen doing fashion. My art boxes were in the loft and he popped up doing fashion and I thought, he doesn’t do fashion, I do fashion. What am I doing, not using my creativity at all? Although I had been getting this urge, seeing him catalysed something in me, I guess I was a bit indignant at myself for wasting all the creative work I'd done. It wasn't a waste, as I believe yoga is creative, but I went back and did an MA to re-catalyse me and update my skills. I had been a screen printer and originally created printed textiles for fashion which was very toxic. At the time I had asthma and was concerned even then where all these crap plasticised inks were going as we washed them down the drain. That was part of the reason I moved away and moved into yoga. But when I came back, everything had gone digital, which is better, so I updated all those skills. Also because I'm a Yogi I didn't want to be a computer all day, and natural dyeing was a perfect balance to that. Something I could do that was hands on and hands dirty. Having those technical skills were really useful as I set up The Wild Dyery. I started by making and selling products but realised quite quickly I was not going make money like that, and it’s quite difficult to sustain, because of the hours and hours you put into every item, every creative person will tell you the same thing. The Artist Network, did a survey and it showed that most creative people are earning way below the minimum wage, around £2.60 an hour, because of how long everything takes. Also with the environmental situation I wasn’t comfortable hustling and trying to sell more products on a planet that's already choking in them. But if I can teach people to extend the life of their textiles using natural dyes rather than fossil fuel dyes or at least tell people, ‘did you know the colours in your clothing come from the oil industry,’ which most people don't know. If I can get this fact across during this beautiful creative process, where we're printing with flowers, and making all these lovely things then that would be really useful. 




 

 

For me the environmental aspect has always gone hand in hand with the creativity in terms of natural dying. At the time it wasn't easy to learn natural textile dyeing, so I started a Facebook group and a community and a lot of the older generation dyers joined it. Then I created an online course because there wasn't one. I created the course I wanted to have, and it’s still running. It's teaches these skills and preserves this heritage craft. As time went on Fibershed came into my sphere of influence because it was founded by a natural textile dyer called Rebecca Burgess. At the same time my daughter was learning about Extinction Rebellion and when she said to me ‘I don't think it's responsible to bring children into this world. I'm not sure I should have children’, it was like a stab in my heart. My thought was ‘my god, you're not obliged to have children, but that should be your decision, not because of some fat cat ecocidal corporation CEO.’ I was I incensed, and again that was another catalyst for me. I thought I've really got to raise my game, I'll start a Fibreshed, I'll volunteer and really be a part of this. It took quite a long time because they were super busy and when it came through it was March 2020, just as COVID struck and such a lot of things happened from then on in.

 

 

D: Did it enable you to immerse yourself more, because I believe you managed to extend Fibreshed out from where you are in the Northwest.

 

J: I think COVID probably made people a bit more, I could say adventurous or maybe reckless in their decisions about let's do something. The little self-employment grant, meant that although I had to stop teaching my studio workshops, I could sustain myself a little bit and that helped enable me volunteer for Fibershed. Fibershed is part of an international organisation, but it was very much burgeoning in the UK and at that time and there were only Emma and Deborah down South working on it. I decided to jump into collaboration very early on. I had been back in touch with Patrick (Grant) for a while and we had similar professional interests so that was how the project Homegrown Homespun started. My rationale was, if Fibershed is really looking at what the resources in your region are and working within those boundaries, those resources might be planetary or people and expertise, lets make that happen. But I hadn't fully comprehended what I was taking on, because Northern England is the industrial engine room of the UK, we have all the industry. But you can also think of it as the heartland of harm. The epicentre of capitalist colonialism. So I went out and met people who were interested and obviously, Patrick is a massive advocate for British manufacturing and is doing his best to work towards being as sustainable as possible. Plus he had a national profile, because of The Sewing Bee. So I asked him to co-found the Northern England Fibreshed with me. He said no but agreed to collaborate on a project. 

 


 

D: Which leads us really nicely into the project. The Homegrown Homespun project you created with Patrick, where you grew the first pair of jeans in the UK in, was it 120 years?

 

J: It’s probably ever, because jeans weren’t a British product. Historically our workwear would have been linen and potentially woad. But jeans is a term that has become synonymous with Levi's and the specific rivets in the pockets and the specific design, so from that respect they're the first pair. The guy who eventually stitched them is a denim historian and said it was the first. When you look at it historically, jeans weren’t a thing in Britain ever. But the point, the reason it started was because I had gone out and met producers in my Fibreshed area and the women I met were predominantly working with wool. A lot of weavers require big quantities of cone dyed wool for their long warps and their only option was to use the industrial scale, commercial facilities who were all using synthetic fossil fuel derived dyes, which seems sacrilegious to me. To take this beautiful wool from the farm down the road and have it dyed with virgin fossil fuel colours, which are so harmful.

 

D: Taking a natural product that against your skin is OK for you and coating it in petrochemicals that will disrupt your endocrine system, is crazy.

 

J: At every single stage of production there is harm. I am not a wool specialist. I am a surface pattern designer and a natural dyer. But I realised that in my region there is a huge amount of pollution and harm being caused by this use of synthetic dyes and these women were restricted in fully participating in Fibreshed principals, because our strap line Local Fibre, Local Dye, Local Labour means we are working towards agroecologically grown and that doesn’t involve fossil fuels. My rationale was; I had helped a brand called Herdwear launch, they wanted to produce naturally dyed knitwear and were struggling to get a factory to use natural dyes. Because I was already involved with Patrick and the project, there was a certain level of awareness being raised. I went into the factory and convinced them, that this is a thing, give this a go, and they did, with the red and yellow dyes. I developed the recipes, and they scaled them. Indigo was a stumbling block as it is a more challenging pigment to work with. My rationale there was; if Patrick is going to collaborate with me, lets tackle this one. Let’s see if we can get natural indigo into a synthetic facility. Then that will mean the wool users and producers in my region will have a full spectrum of colours they can use and will be a great incremental benefit to them. 

 


 

Patrick called me in August 2020 and saying, ‘what do you want to do with this Fibreshed?’ My reply was that I would like to get fibre and dye growing in the region again and to incentivise some mid-scale manufacturing facilities that can make them viable crops for farmers. Textile crops. To try and get that reintroduced into British agriculture. So, I suggested we grow indigo for dyes and flax for linen. In my own textile practise I like to do narrative hand embroidery and to mend and always want to be as sustainable as possible, by trying to trace the provenance of my embroidery thread, but I couldn't do it, and I couldn't buy any British linen or any kind of embroidery thread produced in this country that I could dye myself. So my thinking was, let's make a mending kit, a little denim mending kit. That could then work in with Patrick’s company, as he has a social enterprise called Community Clothing, selling jeans. Then, maybe, he could sell the mending kit and that would really tie into the Fibershed theme. He said ‘No. Let's grow jeans, making a mending kit’s not going to make a big enough impact. Let’s tackle the most iconic garment on the planet, that’s almost completely impossible to produce in this country right now."

I think COVID had a part to play in this, it's a poly crisis going on and I think COVID really brought that home. I think perhaps we both entered into something that was wildly ambitious. There is value to being bold and brave. I think we both entered into it with; from my point of view, not with any particular expectations of success, but that it would be an interesting learning process that we could be very transparent about and document at every stage along the way that would really raise awareness of this issue. Because he works with the Kings Foundation at Dumfries House, he sent me up there to meet them and see if they would be able to collaborate, but it wasn't quite a fit for them at that time. But I had really brilliant conversations up there with Jax Farrell and because obviously King Charles has this long history of being a passionate advocate for organic farming they had a brilliant organic farm there. The facilities are incredible and speaking to the farm director, she told me they hadn’t found a way to connect Future Textiles with organic farming. I told her that Fibershed was the way to connect the two as Fibershed literally exists to connect farming to fashion, and you grow textiles. They also wanted to start a dye garden, so I was able to advise them a bit on which dye plants to plant in Scotland. But ultimately, they didn't have the land to do a full project. Then an e-mail came through from the British Textile Biennial who had formed in 2019. I asked Patrick (who is their patron) would he mind if I contacted them to see if they wanted to collaborate, which worked perfectly. So we created this project called Homegrown Homespun, with Super Slow Way, who organise the British Textile Biennial, and it became a community based project. There was a lot to tackle, there were the community volunteers, Patrick who brings the commercial manufacture and Fibershed coming together to create this triple bottom line project of sustainability, ecological, social and the economic which was really fascinating. 



D: How did you find the land to start?

 

J: Myself and the project manager, Alex looked around a couple of sites in Blackburn. One had so recently been used for landfill, you could see the soil was dead. Then we found a place that was right on the Leeds, Liverpool Canal. It had been used for fly tipping and rough sleeping, but it was a beautiful little clearing in some trees, literally a stone's throw from the centre of Blackburn, and it felt like an Oasis. Like a place that you could come to for solace and we transformed it. I was told, ‘don't ever come here on your own, will you?’ I don't know Blackburn, so I wouldn't have even thought that there was any kind of risk. But we transformed it into this lovely haven where people now go to. The wildlife has increased and the canal siding has all been replaced.

 

D: It's great that it's beside what was built as part of the Industrial Revolution to transport goods.

 

J: Exactly, and the British Textile Biennial are great at integrating all these intersectional issues that run through that waterway. The history, the onshoring the offshoring. There is a large Pakistani community in Blackburn, and I think a lot of what Super Slow Way do is, to try and empower that community. The project had these goals to create slow textiles, but we also had these markers along the way of the Textile Biennial 2021 and 2023. Originally we were going to try and produce a prototype pair of jeans by October 2021 and Patrick was going to try and bring the full line of jeans to market by 2023. But we only planted our first seed in April 2021. From that we managed to create a beautiful prototype piece of cloth. 

 


 

We went through every single process by hand, because there are no manufacturing facilities for linen or natural dye in the country. We knew that was the case before we started, but for me, going through the process by hand was the gold. There is this mentality that something is only valuable if you can make a profit from it. However, for me I felt the value was right there. Because what we're doing by hand engages people with natural materials directly, they are having a direct experience in the environment, that is worth more and you can't buy that. You can’t buy that message by touching a garment, you can only gain it physically. I also think there's an element of communion with the plants when you're in that environment, there is a wisdom being transferred by working slowly, so I found that stage really valuable. As things progressed and we were trying to upscale, Patrick happened to have a lot of issues in his business that were separate from the project that he had to prioritise, so he wasn't able to bring the jeans to market. 

But I decided at a certain point in the process that I'll loop back and create a prototype pair because it might take 10 years, to get to manufacture, but by 2023, I wanted us to have some kind of totemic garment that represented all the hard work everyone put in with so much goodwill. It’s a talisman of this beautiful future that we all know is possible. As much as we are brainwashed by this economic system we are in and are blinded by it, I do think we all have instincts that are calling us, the remembrance of, hang on a minute, my granny didn't used to do that, it's not that long ago and for 30,000 years humanity did not consume like this, and they were not dependent like this. I feel there's a real immaturity to consumer dependency and that we've been deskilled from our agency. We've been disempowered through this funnelling of our education system. Making us passive consumers which perpetuates, capitalism. The skills that we were teaching in the field in Blackburn break that cycle because people have revelations, they have never thought about clothing this way before, and say ‘I'm never gonna buy in the same way ever again.’ ‘Now I understand that this is how all of my ancestors produced their clothing.’ We wouldn't be alive today but for people with skill.

So we produced this beautiful piece of cloth. Then we were calling people for help because there are only a tiny handful of people who can do this work in the country. We had two spinners who could produce that first piece of cloth. I did the dyeing part of the process, and we had a weaver come up from Brighton. Between us, we were niche, but we still couldn't produce a pair of jeans, because every single stage of it was incredibly difficult. Which highlights how hugely skilled people were in the past and how much we need to reclaim and the reclaiming is going to be great, it’s a fantastic process and I guess I'm here to rebuild that.

 

 


D: But in an nonindustrial way. All the machines, that we're here and able to do this sort of thing were offshored, when the factories were bought, the machines were exported. During one of my visits to Mallon Linen they had just rebuilt a very old scutching machine.

 

J: That's where it's at for me. The industrial revolution was fantastic. Machinery and mechanisation is fantastic when it's tempered with moral and ethical values. Plus a sense of proportion, and a sense of the truth of what is actually sustaining your life on this planet when you contextualise it like that, the scale that Charlie and Helen work at, at Mallon Linen looks right to me. You haven't lost your hand to plant connection. It's not out of sight out of mind. The exploitation we're witnessing is because of lengthy opaque supply chains. You wouldn't treat people like that if they were on your doorstep and this is the principle of regionalism and localism. Fibershed are trying to find this sweet spot and it very much links into, like the work that Kate Raworth is doing with doughnut economics, where everyone has enough, but no one breaches the boundaries into too much, and no one reaches and falls through the gap because they've got too little. So, what Charlie and Helen are doing is great, it’s fascinating and I feel that maybe we have to think smaller scale than industry is currently.

 

D: Charlie and Helen are also learning from the older generation, those that are still around. Eugene McConville from McConville’s Mills is probably one of the last of the original scutchers left in Northern Ireland and he also used to grow linen and has been passing on his knowledge to them. Even though they are farmers they found that learning to grow the flax was a skill in itself.

 

J: We found that in the field too, especially when it came to the retting of the flax there was so much stress, because too little and you're not gonna be able to do anything with it. If you ret for too long you've lost your fibre. As a volunteer team, we were showing up two hours on Friday morning and that's not how farming works. The whole idea of making this a community project added another level of difficulty to what was already a really difficult challenge. Farming is an incredible skill. This is the thing, skill has been so demeaned. People really don't have any concept of what is involved because we've devalued all of these things that we rely on. It's the same with creative work, people have no concept that it takes 10,000 hours to learn a skill. 

 


 

J: To make the jeans, I did a spin-off project, with funding from Arts Council England and their developing your creative practise grant, because I needed to learn to spin. To spin wool is difficult but to spin linen is extra difficult. That learning really takes years and years of practice. Because I knew I had an opportunity to get the story out it was valuable to say let's create the prototype by the 2023 biennial. It meant I had a year to practise, and I practised on vintage flax called Berta's Flax. Have you heard about this? Berta’s Flax is flax that was handed down from dowries in Austria. In the past keeping a chest of flax was common in many parts of Europe, at first as a dowry and sort of an insurance, and later as a sweet tradition. Because I was terrified to use the flax I’d grown, I compromised and produced the weft from Berta’s flax and used Charlie and Helens flax for the warp. My spinning teacher spun the warp and I hand spun the weft. I was going through every single seed to cloth skill but making some compromises because I wanted a pair of jeans to exist at the end of the process. In the end it took me nine weeks spinning 3 hours a day to spin the weft. I spun about four and a half kilometres of linen, as did Carole Bowman, who spun the warp. With my fashion and natural dye background, I can dye and I could do the pattern cutting and sewing feasibly well, but in the end I didn’t. Then I had the funding to begin to learn to weave. That's a classic case of even me, who is a creative practitioner, thinking, weaving, I can do that. But what I thought was weaving, was only the tip of the iceberg. Weaving takes place before weaving starts, it takes so much prep. Even threading the loom takes so much time and skill. I bought a little second-hand loom, I had decided to go to the Yorkshire Dales for 10 days and my two teachers were going to be close by so they could support me, so I would be a supported weaver. They were going to thread the loom, have it ready and I would do the final bit. However, a Weaver really needs to know the loom they are working with and my teachers didn't know the loom and it turned out that the loom wasn’t up to the job either. Six days in, we were demoralised, our backs were broken from threading and rethreading and both Carole Bowman and Ali Sharman tirelessly supported me. Honestly, I think we probably could have done it, but there's also an element of me that thought, look, the warp is getting damaged in this process, there is risk happening here. Amazingly though I had had some lessons with a weaver I'd met only two weeks before I went to Yorkshire who had said ‘I've got a brilliant loom and I weave linen all the time.’ It had come out of the blue, literally, because before that point we didn't know anybody who could do that. 

 


 

D: So everything was aligning for you.

 

J: I felt that sense of the planets aligning and because I follow my intuition, I thought I don't care about doing it all myself. Hand that baby over, she can definitely do that better. My point was that I wanted to understand all the skills and have been through my initiation with weaving. I’ve had a taster, that's fine. So I handed the weaving over to Kirsty Leadbetter, whose middle name is Jean, so I thought, OK, there's another sign. Then when I turned up at her studio and the name of the building was Lineker, which means field of linen I felt OK, this feels right. Also I wanted to include people who like myself have been working away for years, being undervalued, and not getting recognition. Kirsty was definitely someone who needed to be elevated. Turns out she does a lot of work for couture brands that insist on non-disclosure agreements. This was her chance to be involved in this historic project, which was really nice to do. There were so many people throughout the process like Simon and Ann from Flaxland, who also really helped throughout the project. When it came to the sewing, I knew there was someone I wanted to be involved with, Mohsin Sajid. He is a jean, producer but also a denim historian. I went to his place thinking; he can pattern cut and I will sew. When I got there that thought changed to, we've got one day here, these are his machines, they're vintage, I've never touched them, I would need a day to practise if I wanna let my ego to kick in and do it myself. You know what, no, again let the person do what they do.

 

D: Again, that’s part of the whole community you have throughout the whole project.

 

J: Part of the collective for sure. It was really nice that he got to be involved in that. And we have the first pair of jeans, it now exists. I keep coming back this statistic, 70 million pairs of jeans are sold in the UK each year, and only this one pair hasn't been imported. It was really nice to take them back to Charlie and Helen at Mallon Linen. You can see the process in the material, you can see where maybe some of the fibres weren’t quite retted as the rest. You can see where the fibres broke during the weaving process, and I love that story about them. That's the kind of clothing I want, with this beautiful story, with a healthy provenance. I don't want to wear the death of the planet. I don't want that on my skin. We don't have a choice right now, but I think that what I, and many others are doing, is creating choice now. 

 


D: For your natural dyes do you have your own allotment where you grow the plants for the dyeing and do you grow woad for the blue. How is growing woad? Is it difficult? I know that growing indigo is extremely difficult.

 

J: It’s not the growing insomuch that is difficult it’s the extracting pigment and the dyeing. I did have an allotment which I gave up when the Homegrown Homespun project took off and I set up a market garden at home. I am now growing woad, and organic British Indigo with my Fibershed collaborator Mark Palmer, who’s a Soil Associate Inspector and we're growing at a large organic farm that supplies Riverford Organic in North Yorkshire. Trialling the upscale, of what we started in the project. I think there is an element that Super Slow Way wanted volunteers to upscale the Indigo production but this is a farmers job, its farm work. There are some restrictions to making that work within a community setting, it's really valuable and there are certainly things you can do, but for commercial upscale you need farming expertise daily. The farm we are now growing at is brilliant and the waste from that production powers the National Grid because they have an anaerobic digester on the farm which is already organic. Fibershed have this system called Climate Beneficial™ which is a verification system that’s not so well set up in the UK yet, because we're still deciding on what's going to constitute agro-ecological, and what our verification process is. What works in America is that, say a brand are working to this, that they can prove that they've been beneficial to soil health, and show social benefits as well, then they can use this beneficial verification and they give a percentage back to Fibershed who plough that into education programmes or they pay for maybe a windbreak on a farm. Creating this nice circular system which was what I hoped would happen from Patrick producing the jeans, that that could feedback into a nice positive loop that helps set up regenerative farming.

In terms of woad production, that's much more likely. Obviously, there are still barriers, because synthetic dye factories are about the bottom line and using indigo is inconvenient in comparison. I think that's its valueable because it throws the brakes on, it makes people value natural resources more, and it's not so easy to churn out and waste. As part of the project, we needed to find a synthetic dye factory with vision that could work with us. Patrick introduced me to a guy at in Blackburn whose factory was literally half a mile from where we were growing. He really helped to start that natural dye scale process by giving us space in his factory for free, and by being really interested. Amazingly, he had worked with; on his very first job in the factory, as an apprentice, a natural dye job with woad, and he never did another natural dye job after that, but he had his recipe book and said, ‘Oh yeah, I've done this before. We can do this.’ Again, this feels like a great synchronicity happening and when Patrick does this, which I have faith he will, there is someone willing to dye the garments naturally. And for us growing woad commercially, we now have this factory willing to work with it and that starts setting a precedent in the industry. It's slow moving, it’s like trying to turn the Titanic with these very commercially minded, industrial men. But having one person who recognises the need to future proof the bottom line of this is great and again another benefit of the project. I can't immediately say look at this massive change, it's incremental, but I do feel it's created a positive influence.

 


 

D: I love what you have been doing Justine it is very inspiring. Do you still do one to one teaching now or are all your courses online? Because you still have The Wild Dyery don't you?

 

J: I have a studio for that close to home and I will be doing some in person workshops. Because the project dominated my life so much, I feel like I've been sort of swept up, possessed and now dropped back on the shore and am processing all of that. I also have a film a 50min documentary that has its premier online with the full moon on May the 12th and I will also write a book. There are so many things that went right and wrong on the project that could be really useful for people to know about when doing this. Everyone has to learn this regenerative process. So, I feel like the mistakes and the issues are fascinating. When I did get some press creating the jeans at the end of 2023, it felt like it was picked up, like it’s a gimmick. And some of it was a bit sensationalist. Everyone filtered it through their own media outlet. But I feel like there's so much rich learning, in there that I can share. I have been asked to speak at lots of events, which is great. The jeans have a bit of a story to tell and it’s a fascinating story. It is a moment in history.

 

D: I'm so pleased you've had a documentary, made around the project. There are some great films and documentaries like Amy Powney’s Fashion Reimagined, Eleanor Church’s XTrillion, Waterbear, SLAY and of course The True Cost film, it would be amazing to have everyone showing in one place, that would be an amazing Film Festival.

 

J: Also Alan Brown, The Nettle Dress I feel he's now a part of this. Another thing that happened during the project was that I realised that it was unrealistic to expect volunteers to show up intermittently 2 hours a week and fully engage with regenerative principles, because it's so holistic and so massive it requires deep personal investigation. To address that I set up an online course called Growing Slow Textiles. Which takes people from seed to cloth and runs over nine monthly Zoom meetings. We have different teachers coming at various points. Jenny Balfour Paul does indigo history. I teach indigo extraction. We have Simon and Ann from Flaxland to teach flax growing and processing and Alan Brown from The Nettle Dress teaches drop spindle spinning. Then Ali Sharman, who helped me throughout my weaving learning, teaches very basic weaving. At the end of the year, there are a percentage of people who will make it through the process because it is an initiation, and the people who do, are so moved by understanding the reality of human labour, and the planetary resources that go into these throw away things that we wear. It really alters their psychology around clothing. So I have a book to write, ‘Woman Grows Jeans’ is my provisional title. I also have spin-off books from that about things I've learned that I want to say, that go more into the spiritual aspect of what clothing really is. Is it really about vanity and status and ego and competition or is it actually a beautiful gift from Mother Earth to warm and protect us and keep us alive. It's that level of coming back into divine inspiration of creativity that I'm interested in, that's what's being lost, and I believe that's what people crave. But this is all at proposal stage for now. 

 


 

D: What drives you Justine and, how do you see the future.

 

J: I need to get back to the people in my Fibershed and re-galvanise that community because the project took me off in a tangent, I feel some people might have lost the reason of how, me making a pair of jeans, serves those people. But it was all to create this incentive for these synthetic dye factories in this region which churn out so much virgin fossil fuel every day who cause so much harm, to change. It was really to get to this point of saying, now you have a factory you can have your wool dyed in, which means you can now participate fully in being, regenerative and being part of the Fibershed movement. There's a lot of work being done around sustainability and the word regenerative is being bandied about a lot, but I really feel Fibershed are setting the benchmark with great integrity, without greenwash.

 

D: And there is so much greenwash.

 

J: There is, and I do question that, and maybe greenwash is part of the process. Maybe it's just an incremental step and we shouldn't be too puritanical. Fibershed isn't puritanical it includes everybody, whatever stage you are at.

 

D: If you're too puritanical you scare people away.

 

J: There's a difference between being puritanical and having no's boundaries and no principles, though. So it's finding that line, isn't it? We want Fibershed to mean something, and we need to get very clear about what it means. I've started a little WhatsApp group for all the Fibershed groups in the UK so we can communicate a bit more easily and discuss the value and really galvanise that ground up community. 

 


 

 

 

Links:

 

Website: The Wild Dyery

 

Insta: The Wild Dyery

 

Documentary Insta: Woman Grows Jeans 


Documentary PreScreening: Prescreening-invite 


Documentary Website: Woman Grows Jeans

 

Northern England Fibreshed: Northern England Fibreshed

 

 

 

 

 


 

 


 

 

 

 




 


 

 

 

 

 

 

 


 



 




Friday, 15 December 2023

Lucy Siegle - Journalist, Author, Broadcaster

 

Lucy is brilliant she is a very accomplished journalist, author and broadcaster, and has always used her writing and her voice to point towards the need for change across all supply chains. The stories she tells are evidence driven. Evidence is a guiding light for her and she has a brilliant journalistic instinct for finding the truth. A truth she has been perusing since she was 15. Her drive: ‘always, to offer people something better.’

 

Since Lucy and I spoke she has returned from COP 28 where yet again the fate of the world’s population lies solely in the hands of men. Lucy posted an image from the talks that highlights that again 50% of humanity is missing from the decision making, are voiceless and only allowed to make sure things run smoothly in the background. Lucy asked a pertinent question in her post “Do we need a women only climate process?” I for one would be all the way in for this. When I started this project it was obvious to me that women already lead the way, so why do we not see ourselves represented front and centre at these global gatherings?

 

It reminds me of a quote another of my Inspirational Women Anyango Mpinga mentioned ‘The world of humanity has two wings – one is women, the other men. Not until both wings are equally developed can the bird fly. Should one wing remain weak, flight is impossible.’ Abdu l- Bahá

 

This is a great read, I hope you enjoy it as much as I have bringing Lucy’s story to you.

 


 

D: Where did you grow up Lucy?

 

L: I grew up in lots of places. I was born in the northwest of England. Dad's from Ireland and mum is from Liverpool, but my grandparents retired to Chester and were in New Zealand for a year, so I happened to be born in their house. So it was by fluke really, that I happened to be born in Chester. Then we moved around a lot, we lived in Ireland, and England, I feel like my roots are from the north, that northwest Irish thing which is very common. In the 80s we lived in Mullingar in County Westmeath, and lived in Bray on the coast and went to school in in Dublin so as you can see lots of different places. Then I moved to London when I was 17 to go to university, and I've pretty much been in the southeast ever since. In a sense, I've been in London much longer than I've been in any of the other places, but I think you always feel attached to your roots and your family context and mine is, Irish Northern and Liverpool.

 

D: Multicultural.

 

L: Yes, in a very narrow sense. From a mixed religious marriage, Protestant and Catholic which used to be quite a big deal back in the day. But I hope we’re all OK with it now.

 

D: It creates an understanding that creates peace.

 

L: There are lots of divisions that exist, cultural and historical divisions but you're not really alive to that context, because it's your reality. One thing I have been conscious of is that I was brought up not to discuss politics in the main. So I was brought up to be quite  apolitical apart from bursts, like when mum got quite keen on Greenham Common but part from that very, very non-political. My husband on the other hand is from quite a political family, so I really notice the difference. I have always been interested in politics but I always felt like it would be too upsetting to talk about at the dinner table, so I probably focused on more on history and literature. I think this absence is probably why I have taken the approach to journalism that I have. I never formally studied anything apart from English and Drama which I did at college, I prefer to feed of what's around me, then do deep research, that’s how I like to work. I do have quite a political sense, I've developed this sense though. I feel like now I’ve got quite good at reading political currents.

 

Growing up I also got to experience two political systems. The one in the UK, I find to be particularly bat shit, and proportional representation, which I grew up with, which I find to be, much more democratic. So I've grown up in a democracy part time, that is how I would phrase it.

D: I saw that you'd been to school in Ireland and had studied music and we're an academic exhibitioner, what is an academic exhibitioner?

 

L:  That was part of my secondary education. Because we moved around so much, we were always being parachuted into different places. I went to 15 schools, which is a lot of schools, mainly primary schools, where sometimes we would start halfway through the term. I don't think you would be allowed to do that now, because there's a lot more cohesion around the understanding that, that's not actually very good for kids. Also, with the pressures on places in state schools now, it would be almost impossible to turn up halfway through term and get a place. Sometimes, even then I couldn't get a place, so my parents used the private system, but it was a bit out of our price range, which meant I always had to have a scholarship or an exhibition and became quite good at taking those exams. That was kind of fun at the start because, in those days you wanted to be more individual whereas today kids want to assimilate, that's the big thing. My nephew won’t wear anything unless it's black Adidas, they all even wear the same socks they don’t have any deviation whatsoever.  But at school I always felt like I wanted to like stand out for some reason, also because I was only ever there for quite small amounts of time, I wanted to make an impression quickly whether that was having the craziest fashion sense, or being the most musical, or being academic. Whatever I could do, I would try and find that little niche, which often led to scholarships. 

 




D: Maybe the moving around allowed you that individualism, a lot of people get to that teenage point where they want to assimilate, and only after their brain is rewired when they are about 18 that they say ‘It's OK for me to be different again’.

 

L: I think it's healthy to want to assimilate. I'm not sure it's massively healthy to want to stand out the entire time, it certainly was a little bit exhausting.

Recently I went back to Dublin, one of my best friends from school: his daughter was 10 and they are non-religious and although he was brought up in a very Catholic household, it was not for him, he discovered atheism early on. But because their little girl missed out on First Communion, all her friends had the dress and also get loads of money, and course she wanted the money and the dress. So they had a humanist celebrant, and had an age of reason ceremony instead, which was really nice and she was happy because she got the dress, the money and the gifts. My husband's her non God Godfather and we went over to celebrate that with them. He is typical of the people that I went to school with as a teenager and are still very much in each other’s lives.

 

I feel very bonded with my Irish friends. I think it was probably because we grew up in quite a humanist, value laden schooling system, which was also quite free, and you had to find your own set of values quite quickly. It wasn't perfect, and I know a lot of people probably didn't enjoy it as much as I did. But for some reason we're still quite close in each other’s lives. Whereas some of the other schools I went to, I wouldn't know the people if I passed them in the street.

 

It's a strange thing when you decide to stay in touch and how that experience shapes you or whether it even shapes you. I do understand when people don’t have anything good to say about their school years. I suppose with teenage development that you were referencing before, or young adults, there are certain periods in your life when you're probably more able to make deep bonds with people and it just so happened that because of the way my childhood progressed, I think of it in two year blocks almost, that was a snapshot which I ended up taking with me.

 

Of course Dublin was very cool, it was in a transition, it was in an emergent phase. It was turning from a sort of backwater, with a massive heroin problem and crime problem into something else, almost a Centre for the Arts. Adam Clayton from U2 went to my school, obviously he is much older than me, but we had someone we could say, this represents us. There was a big music scene. The Commitments, the film came out, and everybody knew someone who was in the Commitments, it was like a cultural force.

 

I didn't really have a strong identity because I'm not really from anywhere, but I also could latch onto identity. Mum was luckily from Liverpool, at the time of The Beatles, dad from Northern Ireland in the era of George Best, so I've always had different cultural bits that I'm sort of allied to. I think that's helps you orientate yourself. As part of a choir trip we went to Boston and just having Irish Travellers cheques was enough to stop the whole Shopping Arcade, they were giving us free stuff, once we realised that…

 

D: Being Irish is an amazing thing when travelling.

 

L: In Boston it is.

 

D:  I've been to so many places, where being Irish has stood me in great stead.

 

L: So, there's a cool group of people who I went to school with from mostly from South County Dublin. 

 




D: You said you went to university when you were 17. That's young, and writing and drama, do feel that's helped you as far as your career is concerned?

 

L: The the drama, definitely. I did a BA in English and Drama between Queen Mary and Westfield and Central School of Speech and Drama in Swiss Cottage which doesn’t exist anymore, but we had a good run and it allowed me to do drama school without having to pay full fees because drama education was not covered and in those days your tuition fees are paid. I also got a full grant, which was the last year to get that. I also worked at the Royal Court theatre. The course was not a good enough grounding to be an actor, which I now realise because I have friends who are actors who went to Drama Centre or Rada and when they graduated they were doing Hamlet. When I left Uni I had no focus, no direction. But it did teach me a few skills, like memorising scripts. Afterwards I went to City Lit on Saturdays and kept up my drama, learning with people who had actually been actors. That was really good because when I came to do TV quite a few years later, I could work, to a camera, I could do live, and I can memorise chunks of text which you need to do. When I started doing TV about fifteen years ago you didn't have an autocue for your phone. You would be given a script on set and the crew would all stand there until you knew it.

 

D: No pressure then…

 

L: That was a random skill that was helpful for me as there was a big gap between college and doing TV. I have always known that I could, write and was taught to write essays at school I had a great teacher, a history teacher who had been a barrister and was very, very good at constructing arguments. I think, like many of these things, it's a knack, which enabled me to turn that into my job eventually.

 

D: Did you have any fashion influences growing up?

 

L: I used to watch the Clothes Show and mum was always very stylish. I had a lot of interest in how people wore stuff and from a very young age, was very interested in Vivienne Westwood, which was strange because nobody around me was into fashion, except maybe one of my friends at school, who came to London on a trip and ran off with a photographer, she got into fashion that way. But we would have been the ones that were trying to do the Vivienne look at parties. I would have a choker and I was trying to get a bustier from somewhere, there was no fast fashion then. Mum used dress agencies which were secondhand where you could also sell and mum was very into those and we would spend hours in this dress agency. Dublin was quite a fashionable place but it was very craft driven, it was all about the making of, and where the wool was from and it was very cliquey. There seemed to be a great interplay between the tourist board and the clothing, which I kind of got but I also didn't get, because I could see that it wasn’t done on design merit but on marketing.

From a young age I was very anxious to get to London. A friends grandmother had a little flat in London and one summer we must have been about 15, we came over and stayed there and remember going to Hyper Hyper in Kensington Market three times a day which probably sparked my interest more and I would walk round Harrods literally making notes.

 

D: It’s such a shame that Hyper Hyper's not there anymore.

 

L: It was brilliant. That same year our family moved to Manchester and Afflecks Palace was there, which was my church really. I was at school in Manchester from 15 to 17 and probably didn't go to school as much so should have. But I certainly went to Afflecks Palace and of course I got into the rave scene, at the of tail end of the Hacienda and also went to a little club called The Limit. An enterprising girl in my year who used to dress like Betty Boo, with big headbands, very short tartan skirts and over the knee socks, I really liked that style, was also one of the first people to start producing flyers for different club nights and giving them out around Manchester. Style was connected to rave culture and my fashion awareness was very much around clubbing, and again Vivienne Westwood. But I could only afford the very small pieces like the underwear, like a body with Baroque Rococo and devore embossing. I really was attracted to that, Dangerous Liaisons, hyper historical influence. Also, weird fabrics, PVC that kind of club thing with lots of plasticky fabrics and that hyper global stuff that turned different colours. My style was a mix of rave but not hippy rave, I never did hippy raves in those days, and that is where my fashion sense came from, very influenced by i-D and the Face and very much heading towards fast fashion.

 


D: How did you end up working for a factory? Did you go there after school?

 

L: After school I went to university. After university there was a little bit of a recession in 95/96 that’s a bit lost in the annals of history. I did a bit of acting, a little bit of music. I used to do some session work musically on club house tracks. My best friend and I did various theatre projects together and also had a club theatre event were we would create performances in clubs. I was an aerobics instructor for a long time, which I loved but I needed more stable work and ended up temping and living in South London. I temped in a wallpaper and textiles factory which I enjoyed and still have friends from there. A lot of them came out of design schools and were textile designers. I used to work in the contracts department and provided fabric and wallpaper for the big hotels like Hilton. Eventually I moved into their press office, because I felt I should do something a little more creative and worked in that department for a year. During that year I was meeting lots of interiors journalists for the likes of House and Garden Magazine, who were all lovely and I thought, ‘oh, I'd much rather do that than what I'm doing, why don't I try and work in journalism’, at the time there were so many interiors magazines and I was more interested in textiles than fashion, so it made sense.

 

When I was working in the factory, someone phoned from a changing rooms type programme it was another BBC show, this incredibly sweet guy and who was a researcher/presenter and the house they were going to film at had fallen through and he was like ‘Oh my God, do you know anyone who's got a house that we could film in last minute?’ I said ‘no’. But he called back, so desperate asking ‘can we film in your flat, please?’ I said, ‘OK’, laughs. Then he said ‘but you need to be in it, you and your husband’ – I can’t even remember if I was married then. But Ben and I had to get a day off work. They came round and filmed this thing, and what a rigmarole. The whole crew had a sort of bust up halfway through and it took about 14 hours to shoot. I remember thinking, this is madness, they didn't seem to have any interpersonal skills and it was all a bit weird. No one was taking charge, and I thought, I can do this better.

 

I suppose that was my first airing on TV because those shows, were huge then. I remember everyone coming round to watch the show go out live from our the flat, where the makeover had been done.

 

D: Was the makeover good? I have always wondered.

 

L: It was appallingly bad. They put a massive stripe around the room to make it look bigger, which made it look ridiculous, and they put a big tree branch in the room. It was really bad. I don't think the landlord liked it at all. Two things happened as a result of that, my sister-in-law, we were looking after her sofa, because she’d moved to Brazil and they dyed it for the show, so we had to buy the sofa and I think we had to buy the flat, (laughs). So the whole thing was quite strange. But there was a window of opportunity because there was this burgeoning of makeover/DIY shows going on in the UK then and brands like Homebase and Kingfisher were obviously trying to flog products. I had worked for Laura Ashley as a Saturday girl when I was at school so I sort of knew the industry, but I wanted to do something that was a little bit more interesting and I was drawn more to the architectural side. I had also come across writers of the day like Min Hogg of World of Interiors, people who had a much more elevated understanding of decorating and how to use textiles.

 

But the thing that no one ever talked about anywhere was where everything came from and who made them. I really couldn't believe that that wasn't of interest to anybody, ever. In the textiles industry I always wondered about the big bolts of silk that would arrive, beautiful silk and I remember questioning their origin. Who wove them? Where was the silk picked and processed? I was told they were from India and then I wondered if they were from Varanassi as I had been there when I was 15. When I visited India a friend and I looked around the back of a building and we and had seen a little boy working in a sweatshop working a loom. He was blind and was about six or seven and was so small that his feet kept missing the pedals. This experience had quite a profound effect on me and my friend and we got into a lot of trouble because she was trying to demand what this kid was doing and we were asked to leave, and not for the last time. That experience had an awakening in me. These two influences came together and I knew if I wanted to write and work in this area, interiors, fashion, textiles being the driving force, I knew I wanted to work somewhere where they were interested in finding out where things are from, that side of the story. I probably wasn't even familiar with Fair Trade or any other initiatives at that point. Initially I got a temp job on the Guardian, as an editorial assistant. The only place I was placed was with the Observer magazine and quite quickly met Tamsin Blanchard who was the interiors editor and I realised that some of the things that I was thinking about were exactly what she was thinking and wrote about. She wrote about textiles and design, in exactly the way I thought about it. That was a pivotal meeting for me, because she had quite a lot of different little bits throughout the magazine. The magazine was a big format paper, called Life. And it felt like all of life was in it, it felt really vital. Quite soon she was encouraging me to write different pieces for the magazine, and really bringing me through. Which was amazing as initially I wasn't there to be a writer. 

 


 

D: So it was serendipity really that brought you to Tamsin.

 

L: Totally, and she picked up on the fact I'd had quite a lot of experience with interiors magazines. I understood how they were laid out. I suppose in a way I had media trained without being in the media, and I sort of knew how to interview people and everything came together. Before I knew it, I was interviewing Terence Conran and I used to do this hilarious column called Me in my Chair, which was a bit like me and my spoon that Private Eye used to run. I interviewed someone each week about their favourite chair and learned a lot about chairs as a result. Then not very consciously, as we never had a dedicated column, but Tamsin and I were both on that sustainability wavelength and were asking from an ethical viewpoint, where is this from? How is this produced? Is it made of plastic? Tamsin was very, very into animal rights, for example, and would constantly avoid hideous fashion labels who would smuggle in fur. That was a big ethical frontline for her. So I was around people who had ethical front lines, in the media, and saw how they were constantly bombarded by all sorts of bullshit. I remember for example with the big brands, that when our fashion team went to interview their head designer, would insist they were wearing the brand.  But this wasn't their vibe. They were very democratic. They were inclusive, they were probably wearing men's suits before that was a thing, they were on the cutting edge of style, they had been at Saint Martins. So I had this creative hotbed, of resistance, it was a war of values and ethics. And that really set the tone for everything I did. So when fast fashion came along, it was unlikely that were all gonna go ‘Yeah, fine come in’.

 

D: What an amazing foundation for your career.

 

L: What I will say is that I was very lucky to find: I can't remember who said this but it's sort of referenced quite a lot, that if you want to have an authentic voice, you have to use what's in you, otherwise what's in you will probably destroy you. We have to let it out and I think that that was what I was able to do. Whether I was scanning to find a place and then found a place, or whether it was all only good luck, I don't know but, there's a variety of things that I had and that they wanted at that time, and it was the right place for me. Because of that bedrock, I always, always felt very confident talking about the ethics.

 

D: Of course this intersected with the fact that globalisation was mushrooming at that time too.

 

D: You've written five books, and the one that probably stands out as being most famous because of the link with the True Cost movie is your book To Die For: Is Fashion Wearing Out the World? which amazingly, was published 2 years before the Rana Plaza disaster happened. Can you tell us a bit more about that? Why did, write that book in the first place?

 

L: That’s a good question. So much was starting to happen around textiles and sustainability, and there were various different influences. I remember going to a conference in Leeds University, where there were a number of chemists like Richard Blackburn, who was looking at the chemical formulations that were being used as finishing chemicals on fabrics. I can't remember exactly why I was so obsessed with uncovering bad labour practices, because it really seems to me, looking back, that this was before a lot of the big exposés. I can only think that it was from my earlier experiences when I was a teenager and then from working in the business. These questions kept surfacing, where's this from? Where's all this fabric coming from? Who makes it? Who’s on the looms? Are they machine made? Then looking at sequins, how a sequin is applied? Everyone's assuming that they're done by machine, but I found out it was done by hand, and by talking to loads and loads of different people I was uncovering the truth. I was really conscious that everything was starting to change. You referenced globalisation earlier and by the time I was writing the book we were already quite far into that journey in terms of fashions outsourcing and offshoring. I was very much a child of the Thatcher effect and I suppose I wanted to understand what the conclusion was from all of that. She left office was in 1990 and by the year 2000 coming up to the Millennium, I thought that that was a good time to look at what was going on in our industries. We still had the end of people who had worked in textiles factories people who could make whole pieces, people who'd run textiles factories and some of the brands that I’d even watched on the Clothes Show back in the day. What had happened to them? At the same time we were starting to have these symposiums, meetings, conferences where you were getting some of these people coming back into the picture and saying, ‘do you know what happened to us? We lost everything. All our knitting machines were sold to China’ and I knew this was a story. Here's a story I have to tell. I left the Observer in 2004 there were various issues there which have become rather well known. So I left and went to work in magazines. First, I worked for Marie Claire as a section editor, which I absolutely loved and loved working for Marie O’Riordan, who's a spectacularly brilliant editor and lovely human. I was looking up close at how fashion worked, Heat magazine launched, Grazia launched too and I did quite a few shifts on Grazia. One of the things that we used to get very upset about at Marie Claire was cover mounts. These were free gifts strapped to the front of the magazines and it was killing the industry. I don't know why I cared about these things, but I know I used to think what an absolute waste, all this plastic crap, my environmental radar was still, very, very strong, and always there in the background.

 

Then having these people around who were suddenly doing PHD's on the chemical formulations of finishing chemicals in garments and were looking at factories overseas and saying, what are these people breathing in when they are sandblasting jeans, what are they breathing in, they are getting silicosis of the lung? I was tripping over these stories all the time. I couldn't believe it, every day I was deluged in more stories and thinking ‘what do you do when you’ve got so many stories?’ As a freelancer you can only type so fast. Also I didn't have that many outlets to tell all the stories. I was still talking to people, especially in the magazine world who were saying ‘what are you talking about? That sounds a bit odd’. And their reply to the fact that there were lots of chemicals on these fabrics was ‘well you’re not eating them, are you? What's the problem?’ The whole reality of what was happening was not really getting through. Then another of my really good friends, also from Dublin was working for a literary agent at the time and said ‘do a book’. I said ‘what, how?’ She introduced me to her boss, he took me on and got me a deal with Louise Haines at Harper Collins, who had work on all those brilliant food books, and is Nigel Slaters editor. Louise is very brilliant, and she also has this way of unpicking a supply chain, and asking how can you remake this in a really wholesome way that has loads of energy. Energy for people, as we don't want to only eke out a living and do the less bad thing for various abstract reasons. How do we make something real, whole and authentic, which sustains people? When you look at the way Nigel Slater's done that with food and Monty Don did with gardening I thought, well, maybe there's an opportunity to do it with fashion. So although To Die For is often seen as an exposé because of what came later, it was actually not. It was a manifesto of what fashion could be. Say we are driving a car, the fashion car and it’s about to go really badly wrong and veer off in the wrong direction. It was a call to say ‘hey, let's bring it back’ and ‘this is what we could have’. I think the last chapter is called the Perfect Wardrobe and it really is a love letter to an authentic, planet sustaining, livelihood sustaining industry, which is important to us historically and could be important to us again because it is in us. That was really marrying together everything that I thought of in terms of design. What I want design to be and how I thought about textiles and design and even architecture to an extent. Years and years ago I did quite a lot of work around Kelmscott Manor and William Morris and deep learning about those ideals about what design could be, should be, and those values were never far from my thoughts. Whilst I was looking into it, I realised that I was quite a good investigative reporter and that I had some of the sharp skills and the hustle you need to be able to get strong stories. It’s become sort of a thing that people laugh about who work with me, even in TV, that if we're filming in a particular location, I would always somehow arrive before everyone else without any pass and get in on site. I will always be in waiting. And they ask, how do you do that? And I don't really know. I just do. So next thing I knew, I was in Bangladesh with secret cameras hunting down the story, which I really enjoyed doing and there was a lot of story to hunt down. I don't know where that comes from, it's an instinctive reporting instinct, which I happened to have, and didn't know I had. I'm always on the lookout. 

 



 

D: Of course, the heritage that we had in this country, meant people were able to make a whole garment whereas in fast fashion machinists don't know how to do that, as they sit and sew in a straight line all day.

 

L: To be completely honest, the other reason stories take off and why you can do a solid piece work at a specific time is because of course a lot of people have already done a lot of work in that direction. Unfortunately, I didn't meet him, but there was someone called Neil Carney, who was a very active trade unionist and was very experienced in cataloguing how sweatshops work and the mismatch between buyers placing orders and how the factories were operating. We call them factories but they weren't really factories, they were makeshift, some were offices and didn't have the right struts in the floor to put heavy machinery on, as we discovered a few years later. Neil Kearney had really done a lot of that work. When Professor Doug Miller had the chair of sustainable fashion at Northumbria University he introduced me to a lot of that work. My work is evidence based and because I also worked in factories and because dad worked in factories, I understand the processes. So I was able to look at some of that evidence, bring more evidence from visiting places and actually demonstrate what was going wrong. Because the brands were saying one thing and the factories another, and terrible disasters were happening. One of the very unfortunate qualities that it gives To Die For is this prescience, because there's one chapter which I can't bear to read because I think it predicts Rana Plaza. When the disaster happened in 2013 happened that hit me so hard. I mean obviously the people in it. But that was absolutely terrible because it’s not a nice feeling to have predicted something like that and living with the thoughts of ‘if only I campaigned harder’. You're a journalist or you're an activist. But there weren’t so many activists around then. I used to work with people like Labour Behind The Label and War On Want, and there was always a clear division between what they did and what I did and that worked really well. Whereas there's much more blurring these days. There are also lots of influencers today, particularly in sustainable fashion who are campaigners and then they broaden their campaign to lots of other things. For me, without that evidence and without that eye witnessed account and collecting those testimonies and those stories I wouldn't go there. I only go there when I have something to add.

 

D: Then you know that what you're saying is true, which is back to being evidence based.

 

L: You have to have the evidence you really do. Also to gather the evidence, you have to be very informed about what it is that you're looking for. It's a cat and mouse game, and there are lots of brands that really enjoy that element of it. Philip Green and people like him really enjoyed that element of cat and mouse, and it's exhausting. The sad truth about a lot of that work which persists today is that you can only really call to account brands when you find their labels in the rubble like in Rana Plaza, which then of course is too late. During COVID there was an element of this where you are able to find their labels on the dockside, because they had cancelled all the orders. But we do have really good evidence on wage theft, which is endemic, like you say and the lack of career opportunities, which probably resonated with me to an extent, but also doing the same seam over and over and over and if you do something else, you don't get paid for it. That's not being a tailor, and it was being sold as empowerment by the brand. So there's a mismatch between what's happening in factories but also what the brands were selling and the more noise that was made about sustainability, the more brands upped their ante and that's when we get into this whole horrendous tsunami of greenwash that we've seen from them on social, environmental and ethics for many, many years to such an extent that now it's almost farcical. I have a real benefit, because when I started looking at this I had time to look intently. I put in the shoe leather and wrote it all down and put it out there, so you can't deny that I did it. And I saw it very clearly, because it was before all the layers of complexity, before the brands got really, really good at hiding. That's why I think today, even though Rana Plaza is not in the book because it was published before that happened, I think that today To Die For is still valuable to people, because it's got that privileged lens of right place, right time, but also right place, wrong time, because it wasn't able to call out sufficiently what happened next.

D: Also it’s at the beginning of calling people out as far as this is concerned.

L: I think calling out is interesting because ultimately, it's not always the most effective thing to do.

 

D: Do you think that makes people hide more?

 

L: Some of these brands are so well resourced that if they anticipate how you're going to react, it’s a war. They can bring in the right PR, pull the right PR lever or distract and say ‘look over here’ which they can do incredibly well. Today it’s not only that they have loads of money and they can get good PR people but it’s the fact that they have everyone's data now too. It’s really, really incredible how much power they have in this space. What you need to do is really work through legislative change and advocacy. That's really pulling different levers because if you're trying to meet them head on two things are going to happen, you're going to be frustrated because you can only get small wounds in now and again, if everything is aligned. Or you're going to be co-opted, which a lot of people have. One of the things they did early on was go, ‘hey here's a check for some sustainability money. Everyone fight for that over there’ which is peanuts to them, and a lot of people did that. Or you can work behind the scenes with experts like lawyers who know about living wage, which is what I've chosen to do quite often, which doesn't get me likes because it's really boring (laughs) for people but it’s the evidence, look at the evidence. It's not the only way of doing it because you have to try and hold the line as well but it's real work and there are some exciting bits of legislation which will ladder up to change. 

 

 



 

D: What’s in the pipeline at the moment?

 

L: There are lots of EU laws coming in. There’s lots of lobbying that goes on especially from people who just want to sell us those plastic clothes. But we're now seeing a broadening of understanding. Now people understand fashion and that today's fashion as fossil fashion, made from fossil fuels. That then leads you into a whole area of pressure, legislation, activism, campaigning, whatever action is based on a non-proliferation strategy which is costed, worked out by people far more intelligent than me. Suddenly you have focus for action and amazing potential to leap forward. There’s the decommissioning of the very toxic idea that fashion is a special case. It's not. It's only something that requires some materials, that sells at a price and robs people of their wages and puts them in deathly hellholes and everything else we know about the industry. There's no get out of jail free card because when you start applying the right lenses and the right laws, those things are illegal. And its starting to happen, The Circle (for whom I am an ambassador) did three living wage reports. Jessica Simor, KC leads on those. They are really good, really sharp and those are coming to fruition because they are more legislative. The EU Green Deal has been very instructive in this because it's really changed the outlook, if you look at the timber supply chain for example, that is going to be completely revolutionised next year. Which also has to do with other things like satellites and Copernicus, the European satellite data is available to everybody. So it means that scope one, scope two, scope three, come into play and everyone is able to knuckle down. Whatever route you take to it the outcome is the same. Impact is lessened on the environment because illegal monstering of resources has got to stop. So if you can start to do that with fashion then hopefully that will turn the tide there too. Fashion is a little bit different because it has made this sort of cultural name for itself. Also, we don't have any outliers in terms of brands that are sufficiently revolutionary in their outlook. There's no, I know people are critical of him, but there's no Paul Polman like there was for Unilever. There's no Paul Polman for fashion. There are only people who are slightly pretending to be Polmanesque, and maybe go to a few of his workshops, but they don't actually do anything. But it only takes one and I feel like we are going to get one of those.

 

D: We do have people who are trying to work in better ways of course, like Amy Powney with Mother of Pearl.

 

L: She is phenomenal. Incredible. Fashion Reimagined that movie about her, has one scene where I can hear my voice on the radio (laughs). I love that film. But I think, it puts the fear of God into people, because you see how hard it is to do things properly. About a quarter at least is about the supply chain.

 

D: And people want to know that supply chain.

 

L: Which proves another point, that people are interested in this.  And disproves something which was always said to me which was ‘people are not interested in this move on’. 

 

 



 

D: You mentioned earlier the fact that the fast fashion clothes are mostly made from plastic a fossil fuel derivative yet we have the 6th climate budget, which was mentioned in The Great Climate Fight on Channel 4. They talked about that, and say it sets out very clearly that, Britain was a leader in this and this is now nowhere to be seen because this government are totally disregarding everything from the report, a report they commissioned. On the first programme they said that the proof exists that windfarms are the answer. Also recently Portugal powered their whole country on renewables for a week, which is fantastic.

 

L: The UK has done really well on renewables and one of the biggest offshore turbines went on stream less than a month ago, it's absolutely huge. Now every turbine can power something like 160,000 homes.

 

D: So why are we looking for oil?

 

L: Well, we're not really it's basically just political, posturing. We have run into strong political headwinds and Sunak did that odd thing by denouncing net zero, which is really strange because it didn't show for him in the polls because every other metric shows that people want action on climate change. There's also some seriously good news coming in from renewables because, as a friend of mine puts it, who works in that business ‘we've got terrible weather and chemical parks, which means we're in pole position to capitalize on the green economy and businesses know that’. I curate and present the Times Earth Summit and businesses are falling over themselves to be part of the green economy. I also presented, the Net Zero Energy Awards and lots of other events recently, and businesses are furious about what he's done. So he must be trying to send messages to other people with this stance, because I think with all of this you have to learn who is the audience, and the audience is not us, so I don't know if he's trying to send a message to funders or the right wing of the Tory party, yet that doesn't seem to be working either. So, I think, it’s really important not to get too caught up in that. I know it's a good hook for a programme and everyone likes a rant at it, I've done that myself. But it’s the forward-looking nature of business that really counts. Could they be doing more? Oh my God, yeah. We haven't had a proper manufacturing strategy for 13 years. We haven't had a proper climate strategy for 13 years. Mmmm, what is the common denominator? What we have to do is think what's coming, say we had a shift in Government and we've got these things, imagine what could happen and it's pretty tantalising. But then at the same time what if Trump gets back into power and blocks the inflation reduction act and comes out of Paris again…. So constantly the political headwinds are appalling there's no getting around it. But in real terms, it's a dent in confidence and it looks terrible internationally, but I do feel like there's some good progress being made in business in the UK with the exception being fashion.

 

D: Of course we heard about Boohoo again recently.

 

L: I personally think Boohoo was lucky to survive some of the reputational ‘challenges’ it has encountered. The whole Boohoo COVID regulation sweatshop thing, which blew up quite a while ago now, The Sunday Times did a big investigation. I looked into it afterwards and I see they used a topflight barrister and ex judge to write an ethical manifesto that to me read like a word salad. When I looked to see who had been prosecuted after the expose, it was one poor guy who worked in one of the factories who's an asylum seeker, whose papers weren’t in order, he was prosecuted. Nobody else. I think they were lucky to survive that in tact and only because of a disinterested political class.

 


D: I heard this story too. It's terrible. Every time, they step they into factories it's the people who are working there that are demonised not the unethical factory owner doing the bad things, stealing the wages and all the rest.

 

L: It’s very difficult isn’t it, because you have people who can't afford to feed and clothe their families, who were promised so much. Jacob Rees-Mogg specifically and repeatedly said that Brexit would bring cheaper clothes and shoes, and they are not accountable. Accountability is a massive thing for me. I find it very difficult to know what to do when people refuse to be accountable. Same thing with the fashion industry, that has been one of the great problems, lack of accountability.

 

D: Two final questions. What drives you Lucy and how do you see the future?

 

L: I'm driven by a need to, as I always was, to offer people something better. I can see the potential, I can really, really see the potential in if we get this right or elements of it right for liveable conditions, which I think is the big fight in a meta sense. People don't realise how much they relied on a stable climate and it's a very hard lesson to learn. It's almost unimaginable that we are actually having to go through this right now. When people say ‘it doesn't bother me’, it will bother you, and when you're hit by it, you will only know when it's too late to do anything about it. Obviously that’s the bigger framework, as what I do has bled into the wider climate and nature conversation. But also on an industry level the opportunity for a life with dignity. There are amazing stories about people being designers and tailors. Years ago I interviewed a woman who used to run a workshop in Leicester making garments for some of the big brands, because they wanted to bring more production back, because they needed a quicker turn around, to be faster. She told me that the girls that used to work for her, would come to her straight from school. They were really good machinists. They made their own wedding dress because they had those skills. They could buy their first car from their wages, then could buy their first house, and it’s that dignified journey through life that we are losing completely. In whatever job you do, wherever you are, even in journalism there are 0 hours, contracts and in TV and it's not dignified. You can't predict your income, you can't predict when you'll be working it’s a head wreck and that lack of stability is really, really appalling. When you think about that for garment workers in the global south and I mean not only garment workers, textile sorters, all sorts of people in fashions supply chain. It is a shameful existence and shameful on our part that we're allowing it to happen. The fact that we're not interested in talking about it is really, really problematic. Now, on one hand, it's getting very difficult to have these conversations because we have such epic levels of diaspora, we have a refugee crisis which is way beyond anything, and that was before Gaza and Israel. You have women and children on the frontline of that all the time, and their prospects are extremely bleak. I went to the Zaatari refugee camp a couple of months ago, then they were already telling us that their budgets were being cut per person by X dollars a day until November, they were going to have to stand on their own two feet. But they can't because they're not allowed to leave, they don’t have any papers, they don't exist. Then when we're adding another 2 million people to that, that then makes people who have a job in a hellhole garment factory look like they've won the lottery of life, comparatively. So we get into this healthscape and it's really, really hard to keep having these conversations and keep the profile of what’s happening up, because there's so much need and there's such a slim window of attention. This is where I think terms like ‘global feminism’ are really, really important. They capture the fact that we're not here to triage. We are here to apply the principles for our sisters. In terms of how we talk about this going forward, this is a really, really important way to view it. Maybe in the past it’s been a bit segregated.

That’s the sort of brain I have and the way that way that I operate.

In terms of my own work, maybe I need to make some sort of broader arguments or really explain out how all this is all tied together a bit more. 

 



What's happening in the future: I do think there's a lot of legislative points which are quite exciting. I've talked about fossil fuel a little bit. There's greenwashing legislation that's coming in. All of this can be used if we really do use it to hold brands to account and brands have been a part the problem for a really long time. So I think that's really interesting and I do believe that we have a very, very engaged younger audience, younger than me anyway, coming through who understand a really important thing, and that is, that fashion isn't a special case. But they do like it, and it is really important but that it doesn't have to look like it looks now. In fact, they are rejecting that in many, many different ways and forms. That collective approach, collective rejection, is really super interesting and could actually go our way and we have had wins already. I'm very struck and impressed by Brett and Scott Staniland the twin brothers who are fashion sustainability influencers. To go on Love Island and reject the whole notion of fast fashion was quite a bold move and then, to be part of that movement, which got ITV to change its sponsorship to eBay. OK, so these seem like, little things, but it's big because you’re talking to a huge audience. It also shows you that sometimes these things can be done, and ITV didn't feel that that branding was in keeping with their CSR programme. I think that sort of pressure and that sort of activism is super, super interesting and can orbit us into different territory that we didn't even know could happen in 2011.



 

Links

 

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